From Data Exhaust to Decision Power
AI can rank anomalies, cluster customer behaviors, and highlight statistically significant changes, but great BI adds business context. Pair model output with revenue sensitivity, seasonality, and campaign calendars to avoid false alarms and drive focused, high-confidence decisions that stakeholders trust.
From Data Exhaust to Decision Power
Shift from static dashboards to models that detect early shifts in demand, churn intent, or supply risk. Train on historical events and enrich with external signals like weather, mobility, and macro data to identify inflection points days earlier than traditional BI alone.